In a TV Series / Documentary submission, Format and Strategy tells executives how the show is structurally built and where it fits in the television market.
Format: State the length, style, and structure of the episodes.
- Examples: 8-episode limited series; 30-minute single-camera workplace comedy; 60-minute serialized sci-fi drama.
Strategy: Explain the target network/streamer, the target audience, and the show's longevity.
- Examples: Target networks include Netflix and Apple TV+; appeals to Gen Z and young adult viewers; designed as an ongoing multi-season procedural with a 5-season arc.